Andrea Slaninová
The climb
Nineteen years, five steps. One floor higher every time.
Profile
Seventeen years in advertising agencies, then a move to the brand side. Today Andrea Slaninová runs e-commerce marketing for DERTOUR across the E-EU markets.
She started in 2007 as an account manager at Rooney & Bennett. At Wunderman Thompson she spent thirteen years rising from Account Manager through Account Supervisor to Account Director, leading the team for Dr. Max, E.ON, T-Mobile and Nutrilon.
For Dr. Max she ran the Czech loyalty programme and the Salesforce roll-out across EMEA markets. In 2024 she joined DERTOUR, where she designed the DERCLUB loyalty club from scratch. Since February 2026 she has been building a central marketing structure there as Head of E-Commerce Marketing E-EU.
She passes on what she has learned. At Holky z marketingu she teaches how to keep campaigns under control from brief to delivery.
She knows both sides of the table. The agency that dreams up the campaign and the brand that pays for it.
Three stories
Loyalty · DERTOUR · 2024–2026
Mechanics, benefits, design and concept. Then reporting, KPIs and internal processes. Andrea designed the DERCLUB loyalty programme from scratch and keeps developing it: finding partners, negotiating collaborations and coordinating joint activities.
CRM · Dr. Max · 2020–2024
The Dr. Max loyalty programme in the Czech Republic across online, offline, CRM, CLM and social media. Plus a Salesforce roll-out for EMEA markets with automated campaigns and AI. A team of five or more and mentoring for junior colleagues.
E-commerce · DERTOUR · since 2026
A central marketing structure instead of working market by market. Performance management across the E-EU region, unified omnichannel communication and a customer experience that holds together.
Lecturer · Holky z marketingu
For marketers and campaign coordinators. How to run a project from brief through plan to delivery, practically and without needless theory.
Course detailsIn numbers
She has worked for
Dr. Max T-Mobile E.ON Microsoft Air France/KLM Mars Vodafone Nutrilon Globus Tipsport Sazka Bet Equa bank Bose Husky Hill's Fashion Arena Žilka Optik Studio ETA Chcipraci.cz ForteBet VictoriaTip Bluetools Dent Medico Galerie Kotelna FINEP
At a glance
Beyond DERTOUR
ARROWS · Smlouvyauschovy.cz · Právo pro makléře · Power Couple · Davídková & partneři · Lucky Rentals · Keller Williams Luxury · I'm Pilot · Perfecto Design
Contact